Case study · App tier

GTM Playbook Generator
product inputs to launch framework

Turn product description, target market, and company stage into a structured go-to-market playbook — funnel stages, metric hierarchy, timeline milestones, and risk flags — generated instantly in the browser.

TierApp — strategy tool
OutputFull GTM framework
StackVanilla JS · rule engine
Live demoOpen tool →

The problem

Early-stage teams launch without a structured GTM plan — channels, metrics, and timelines live in scattered docs. Consultants charge thousands for playbook workshops. A self-serve generator needed to produce credible, stage-appropriate GTM frameworks from minimal inputs.

What we built

  • Structured input form — product type, market segment, stage, budget signal, and channel preferences
  • Playbook engine — maps inputs to funnel design, channel mix, and metric hierarchy by stage
  • Timeline generator — phased milestones with week-by-week launch sequence
  • Risk flag system — highlights gaps based on stage, budget, and channel selection
  • Tabbed output — strategy summary, funnel map, metrics, timeline, and risks in one view
  • Export flow — copy-ready playbook for team alignment sessions

Results

Used for product launch planning, investor prep, and marketing team kickoffs. The rule-engine pattern — inputs → structured document output — applies to legal doc generators, proposal builders, and onboarding playbooks on App tier client projects.

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