An eight-step wizard that lets prospects plan their site structure, pick pages and features, see a live preview, and arrive at contact with a recommended Launch / Site / App tier — no signup, no backend.
Custom web studios lose prospects when the first conversation is vague — "I need a website" without page count, features, or tier context. Sales calls get spent on basics instead of scoping. Timelee needed a self-serve planner that qualifies leads before the first email.
Prospects who complete Site Sketch arrive at contact with page list, feature checklist, and tier recommendation — cutting scoping time on the first call. The tool doubles as a Site tier proof: interactive UX, state management, and conversion design on a marketing site without a framework dependency.
Replicable pattern for client engagements: configurators, product selectors, ROI calculators, and qualification wizards embedded in marketing sites.
Similar build?
Lead-gen tools, configurators, and wizards — scoped in a written SOW.